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Beige House

Attract clients with professional written listing descriptions and blog posts.

What I need to do a great job for you

 What is the goal of your real estate content? Are you building your referral business by reaching out to clients who would be happy refer friends and family? Interested in enhancing your personal brand to stand out from the competition or position yourself as an expert for a specific demographic? 

I will create content that can take your thriving real estate business to even higher levels of success. 

Working with a real estate writer makes your MLS Property Descriptions stand out

To attract home buyers and create excitement for your listings you need a property description that tells an irresistible story rich with accurate and relevant information. Listings written like a boring math problem drowning in dry facts don't generate interest or impress your seller. Describing a property as a 4 bed plus 3 bath plus 2 car garage minus a finished basement does not equal a great listing description.

A professionally written MLS real estate description engages buyers and realtors reading your listing. Infuse listings with words that demonstrate how property features will improve the house hunter's lifestyle. Will the efficient kitchen layout simplify their life? Does the spacious property have room for a home office? Make it easy for buyers to imagine living in that house so they are compelled to contact you, not your competitors.

Pricing information for MLS description

The MLS descriptions range from 150 to 450 words. The length will vary depending on your audience and marketing goals. 

  • 300 word property description $225.00

  • 350 word property description $250.00

  • 400 word property description $300.00

  • 450 word property description $350.00

What I need to do a great job for your MLS description

  • Provide 6 to 8 pictures of the property

  • List features to highlight such as high end finishes, architectural elements or special amenities

  • Essential facts - number of bedrooms, number of bathrooms, size of garage (one car, two car etc.)

  • The property addre

Blog posts and print articles

As your real estate writer, understanding about your target market helps me identify the best topics for your web site blog or print newsletter. As you provide topics and specific content ideas for your website, I can produce rich content about things designed to engage your reader and influence them to take a desired action. Updating your web site with regular blog posts helps you connect with clients and keeps you top of mind. Here are examples of engaging content that attracts clients and build your business.

  • Neighborhood Profile -  Present yourself as a trusted neighbor with content that focuses on what makes a neighborhood desirable such as shopping, being close to interstate, tree lined streets etc.

  • Community newsletter – Show your support for amenities affluent clients love with a community newsletter focusing on local lifestyle events and attractions, throughout Johnson County and the greater KC metro area

  • Design home trends - Showcase high end homes for sale in the form of entertaining lifestyle articles picturing extra rooms being used as home office, or homes with the best curb appeal for example.

  • Home buying and selling tips - Offer insights that deliver better results for the home buying and selling process


Pricing information for blog posts 

The property and lifestyle blog posts and articles range from about 500 words to 1,500. The article length will vary depending on your audience and marketing goals. Here are the more popular blog post word counts and associated costs. 

  • 2,000 word article or blog post starting price is $ 800.00

  • 1,500 word article or blog post starting price is $ 600.00

  • 1,000 word article or blog post starting price is $400.00

  • 700 word article or blog post starting price is $300.00

Let’s Work Together

Get in touch today so we can work together to build your business. Email me or complete the form below.


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